University of Twente Student Theses


Maturity of business analytics utilization in SMEs

Jansen Holleboom, S.P.G. (2023) Maturity of business analytics utilization in SMEs.

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Abstract:Emerging as potential game-changers, data-driven decision making and the use of business analytics are key capacities an organization should have to be future-proof. This research shows how SMEs currently utilize business analytics and thereby provide an overview of different levels of maturity. Main goal of this study is to provide an integrative overview of the changing nature of different dimensions of business analytics throughout the stages of maturity. This study provides valuable insights that can be guiding for both SMEs that want to start utilizing Business Intelligence & Analytics (BI&A) and researchers that are interested in business analytics in this specific context.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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