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Influencing modern art experience through atmosphere in a virtual reality museum

Stelzer, Lilly (2023) Influencing modern art experience through atmosphere in a virtual reality museum.

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Abstract:This project is about the influence atmosphere has on the visitor’s experience of modern art in a VR museum. For this, the project was done with the contemporary artist Remy Jungerman, who provided us with a selection of his artworks. The influence of atmosphere in museums has been widely discussed, with different authors highlighting various definitions and aspects thereof. The consensus is that the atmosphere has an enormous influence on the visitor of museums. However, much of the research done so far was conducted with the help of historical art and physical museums, leaving the question of how this influence of the atmosphere translates to an exhibition of modern art in a virtual reality context. Furthermore, this project aims to investigate the way the atmosphere can be used to hint at the narrative of the art in different ways and how the visitors themselves would change the atmosphere to fit their own preferences. This was researched through a quasi-experimental setup exhibiting the art by Remy Jungerman in three different exhibition spaces, hinting at the inspiration and narrative behind the art. Two of the three exhibition spaces allow the visitor to change the lighting and music in the space, thus changing the atmosphere and individualizing their experiences. The results of the user testing indicate that the atmosphere influenced the visitors and allowed them in certain exhibition spaces to get a better connection between the art and the narrative. Additionally, the visitors had a clear preference for one of the exhibition spaces that featured a forest-like environment, with a combination of a yellowish light and jazz music that was used most often.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:02 science and culture in general, 21 art forms, 54 computer science
Programme:Creative Technology BSc (50447)
Link to this item:https://purl.utwente.nl/essays/96764
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