University of Twente Student Theses
Exploring the influence of Artificial Intelligence on Consultant´s professional identity : A Qualitative Study
Kurzhals, H.D. (2023) Exploring the influence of Artificial Intelligence on Consultant´s professional identity : A Qualitative Study.
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| Abstract: | This research examines the impact of Artificial Intelligence (AI) on consultant´s professional identity. With the emergence of AI in the consulting business, it becomes essential for consultants to understand how to effectively utilize it while at the same time upholding the unique skills and qualities consultants in their role as knowledge workers have. Despite previous research addressing AI´s integration in consulting, further investigation is needed to understand the complex and multifaceted interplay between AI and consultant´s professional identity. The Research Question (RQ) for this qualitative study was: “In what ways does Artificial Intelligence impact the consultant´s professional identity?”. To address this RQ, semi-structured interviews were conducted in an online environment. Using purposive sampling, a total of 15 consultants who work or have worked with AI were selected for interviews. After analyzing the interview-data using thematic analysis via the Gioia method, the most interesting and striking findings include the profound transformation of consultant roles, the tailored AI-related skills and qualities required of consultants, the urgent need to address challenges of AI integration, and the enduring recognition of human consultant´s value in the face of AI´s implementation in consulting. These insights guide AI integration in consulting while preserving human consultants’ unique strengths. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/96832 |
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