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How does Inflation affect the Buyer-Supplier Relationship.

Vythoulkas, Ioannis (2023) How does Inflation affect the Buyer-Supplier Relationship.

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Abstract:Corporate relationships in the B2B markets have been one of the main focuses for corporations during the recent years. Both supplying and buying side are concentrating on building a healthy and a long-term relationship, while buyers are seeking of attaining preferred customer status. After the Covid-19 era, the markets have been hit by high inflationary rates, which raised many financial and operational problems on a global scale. The main objective of this paper is to comprehend and provide an answer concerning the effect that inflation had on the buyer-supplier relationship. A qualitative research has been chosen for this study, and an interview with four firms that all operate in different industries has been conducted. The findings confirmed a small effect on the corporate relationship, concerning the large firms, but a significant effect on the small firm.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/96899
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