University of Twente Student Theses


Investigating Financial Valuation Models of Newsletter firms

Teunissen, Wouter (2023) Investigating Financial Valuation Models of Newsletter firms.

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Abstract:The MilkRoad is an American media startup providing a range of news and insights in the cryptoindustry in the form of a daily newsletter. The main product offering is a newsletter which is sent to over 265,000+ readers every day to keep them informed on the happenings in the industry. The rise of similar media startups (and subsequent acquisitions) whose businesses revolve around the distribution of news through a digital newsletter begs the question, how should a company such as this be valued? Due to the unique nature of the newsletter business traditional valuation models may or may not be appropriate, therefore the core problem this thesis aims to tackle is: What business valuation models, if any, are applicable to evaluate a newsletter business?
Item Type:Essay (Bachelor)
Milk Road, Texas, United States
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:Industrial Engineering and Management BSc (56994)
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