University of Twente Student Theses
The effect of partnership logic and its internal misalignment on the dimensions of supplier commitment
Eekhout, Koen (2023) The effect of partnership logic and its internal misalignment on the dimensions of supplier commitment.
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| Abstract: | Suppliers are crucial to the buying firm’s success. To obtain the maximum benefit from buyer-supplier relationships, it is essential to obtain supplier commitment. Based on SET and RDT, this research examines how the dimensions of supplier commitment, normative and instrumental, are influenced by different partnership logics, embedded or transactional, and its internal misalignment and whether relationship length plays a moderating role in these effects. Partial least squares structural equation modeling is used to analyse the data from 38 buyer-supplier relationships. The results show that embedded and transactional partnership logic both positively affect the dimensions of supplier commitment, but to different degrees, whereas the internal misalignment of partnership logic does not affect the dimensions of supplier commitment. Finally, relationship length positively moderates the effects of transactional partnership logic and internal misalignment of partnership logic on instrumental supplier commitment, whilst negatively moderating the effect of embedded partnership logic on instrumental supplier commitment. The practical implications of this study are twofold. First, firms should establish a cohesive partnership logic throughout the firm to be able to significantly influence the dimensions of supplier commitment. Second, firms should prevent supplier complacency from developing over time in embedded buyer-supplier relationships. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/96966 |
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