University of Twente Student Theses


Cognitive compatibility and supplier performance, in alignment or not?

Freij, F. (2023) Cognitive compatibility and supplier performance, in alignment or not?

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Abstract:Buyer-supplier relationships are one of the drivers of supply chain success. However, information on how to enhance these relationships using alignment strategies lacks, increasing the need for cognitive compatibility. Cognitive compatibility considers the alignment of key relational attributes – trust, power, and commitment. This research studies the effects of the aligned relational attributes that cognitive compatibility consists of, on supplier performance. Additionally, a potential mediating effect of buyer-supplier relationship length on these relationships was studied. A model was proposed to illustrate the expected effects and relationships between these constructs. Survey data of 69 buyer-supplier relationships was assessed using CFA. This analysis showed that there is no significant relationship between cognitive compatibility as a whole and supplier performance. Moreover, there is no mediating role for buyer-supplier relationship length in this relationship. When looking at the attributes separately, it was found that only aligned power had a moderately positive relationship with supplier performance. Aligned trust and aligned commitment had negative relationships with supplier performance. Therefore, it was concluded that cognitive compatibility, as well as aligned trust and aligned commitment, does not improve supplier performance. However, aligned power was inclined to do so. This indicates that when buying firms and supplying firms align their views on exertion of power, supplier performance can be positively impacted.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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