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Developing a framework for evaluating customer value creation out of digital transformation for firms providing financial services.

Rouw, B. de (2023) Developing a framework for evaluating customer value creation out of digital transformation for firms providing financial services.

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Abstract:A framework on digital transformation is developed via an extensive literature review. This digital transformation framework is assessed in the financial services industry via expert's interviews. During a case study, the eventual framework is validated and applied to a digital tool implemented within a financial services firm. The validation allowed this research for final takeaways for the case-study firm as well as the financial services sector in general.
Item Type:Essay (Master)
Clients:
BDO, Enschede, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/97022
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