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CSR in Dutch small and medium-sized enterprises: Communication, motivation, and implementation

Oncu, E. (2023) CSR in Dutch small and medium-sized enterprises: Communication, motivation, and implementation.

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Abstract:Purpose –Although small and medium-sized enterprises (SMEs) are gaining attention, relatively little research is available on CSR at Dutch SMEs. This study aims to fill that gap. Method – Two methods were used: a content analysis of 92 Dutch SMEs’ corporate websites examined online CSR communication, focusing on item presence (e.g. accessibility, transparency), and 14 in-depth interviews were conducted with businesses from the content analysis. Interviews covered CSR communication, motivation, and implementation. SMEs were chosen from the membership list of MVO Nederland (CSR Netherlands), a Dutch organization promoting CSR. Results – Content analysis showed that most SMEs prominently mention CSR on their websites, particularly emphasizing the environment. This aligns with interview findings, although employee-related aspects were mentioned twice as much as in the content analysis. Interviews also revealed that most SMEs are intrinsically motivated, integrate CSR into their strategies, and actively communicate CSR efforts to employees and clients. Despite challenges like higher cost for sustainable products, most SMEs perceive external demand for socially and environmentally friendly products and services as the main benefit of their CSR efforts. Conclusion – SMEs are important contributors to CSR as they participate in and benefit from the demand for socially and environmentally responsible products and services.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/97262
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