University of Twente Student Theses


Uncertainty Thinking - Embracing uncertainty in product development

Goudsblom, T.G.J. (2023) Uncertainty Thinking - Embracing uncertainty in product development.

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Abstract:A high degree of uncertainty is distinctive for new product development (NPD) and causes a negative impact on the overall NPD performance. Furthermore, societal challenges (e.g., material scarcity, social conflicts, climate change) add to this uncertainty by disrupting our existing markets and way of living. Reducing uncertainty at the front end of the development process can help in creating a higher product success. Therefore, this thesis proposes a method – the Body Check Analysis (BCA) – to help in the decision-making process in product development to cope with uncertainty. A structured literature review and expert interviews that investigate the field of uncertainty and product development formed the basis for the design of the method. The method was then applied in a case study and user test for an innovation project at Nedap N.V. for evaluation. The BCA helps designers and decision-makers gain more control over uncertainty in product development by aiding the decision-making process to cope with uncertainty. It provides a structured method to identify uncertainties in the product development process, explore their potential impact, and define ways to deal with them.
Item Type:Essay (Master)
Nedap N.V., Groenlo, Netherlands
Faculty:ET: Engineering Technology
Subject:43 environmental science, 52 mechanical engineering, 85 business administration, organizational science
Programme:Industrial Design Engineering MSc (66955)
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