University of Twente Student Theses
Navigating Paradoxical Tensions in Online Labour Platforms: Insights from Explorative Research on Experiences and Responses
Pedersen, E.C. (2023) Navigating Paradoxical Tensions in Online Labour Platforms: Insights from Explorative Research on Experiences and Responses.
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| Abstract: | In the platform literature three tensions can be identified: supply versus demand of labour, value creation versus value capture, and autonomy versus control. It is important to know whether tensions are paradoxical in nature, since dealing with paradoxes is different from dealing with tensions. By conducting explorative qualitative research, broadening knowledge was obtained on the experiences of strategic decision-makers of platforms in managing paradoxical tensions. My study shows that the three tensions are perceived by the strategic decision-makers as paradoxical and how they deal with these tensions. While tensions are always present in platforms, they are at first latent. My study shows that factors triggering tensions into a salient state are laws and regulations, labour market dynamics, type of work, and types of requester. Response strategies helping platforms to deal with paradoxical tensions to maintain long term sustainability are acceptance followed by creating a solution of splitting and integrating. The platform aims to rebalance the tensions. My study found an additional layer in response strategies in which strategic decision-makers can take a more conservative approach or assertive approach in dealing with tensions. These key findings contribute theoretically to the paradox theory and platform literature. Practical, it contributes to a better understanding of the paradoxical tensions they may experience, what triggering factors there are and how they can deal with the tensions. |
| Item Type: | Essay (Master) |
| Clients: | University of L'Aquila |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/97457 |
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