University of Twente Student Theses
Successful market entries for e-commerce SMEs using dynamic capabilities : Qualitative case study
Berns, S.W.M. (2023) Successful market entries for e-commerce SMEs using dynamic capabilities : Qualitative case study.
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| Abstract: | The research goal of this master thesis is to investigate the challenges and opportunities for small and medium enterprises (SMEs) in entering foreign markets in the context of digitalization, mainly focusing on e-commerce business models. The research aims to understand SMEs' challenges and opportunities in the digital era, particularly in expanding into foreign markets with e-commerce business models. Two main research questions are: 1) What are the drivers and barriers for SMEs entering foreign markets in the digital era? 2) How can an e-commerce business model be implemented in a new market outside the DACH (Germany, Austria, Switzerland) region successfully? The study employs a case study approach, focusing on firm-specific issues and utilizing semi-structured interviews to provide insights and guidance for SMEs seeking to navigate foreign market entry and e-commerce implementation. The research aims to contribute to understanding SMEs' challenges in the digital era and offer practical strategies for their internationalization efforts. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/97560 |
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