University of Twente Student Theses
Establishing a Value Network-based Business Model as a Start-up: a Case Study in the Dutch Installation Industry
Tuitert, M.G.A. (2023) Establishing a Value Network-based Business Model as a Start-up: a Case Study in the Dutch Installation Industry.
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| Abstract: | The Dutch installation industry faces various challenges, such as the transition towards renewable energy, evolving standards, and a housing crisis. This results in a high demand for skilled technical workers. These challenges coincide with a trend towards more self-employed installers. The efficiency gains necessary for meeting energy transition goals, are sought in the concept of value networks. This is a contemporary alternative to linear value chains. This study explores the design process of a value network in the Dutch installation industry from the perspective of a start-up. The research adopts a design science research paradigm combined with a case study approach. Semi-structured interviews with key stakeholders are conducted to inform the design requirements for a start-up to initiate and coordinate a value network. Analysis reveals insights into the self-employed technicians' mental models, highlighting challenges like low work preparation intensity, short planning horizons, and reluctance towards certification and innovation. The collected data informs the creation of a modular value proposition catering to installers' needs. The designed tier-based value proposition facilitates adoption and encourages progression in alignment with Maslow's hierarchy of needs. Core exchanges in the value network design involve services, materials, knowledge, and data. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/97639 |
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