University of Twente Student Theses
How to sustain the sustainable? : A mixed-methods study of digital pro-environmental behavior change interventions in organizational contexts
Benedict, C. (2023) How to sustain the sustainable? : A mixed-methods study of digital pro-environmental behavior change interventions in organizational contexts.
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| Abstract: | Over the years, organizations have been looking for digital behavioral change interventions that create awareness among employees and make their behavior on the work floor more pro-environmental. Employee pro-environmental behavior (PEB) impacts the organization's performance, but there is not much research about the effectiveness of these interventions in sustaining behavioral change over time. Therefore, this study aims to determine how enablers and barriers influence the effectiveness of the intervention in sustaining PEB after the intervention. This research used a mixed-method approach with qualitative and quantitative data. This data is used to perform a cross-case analysis and a thematic analysis. The cross-case analysis found that organizational support, the intervention type, and the intervention focus are important aspects that determine which behavioral change interventions are effective. The thematic analysis helped to identify several barriers and enablers for the PEB of individuals and organizations. Those outcomes were used to make an adapted version of the theory of planned behavior for pro-environmental behavioral change interventions. The conceptual figure showed that the game design elements related to the self-determination theory influence the intention to behave pro-environmental through subjective norms, environmental attitudes, and perceived behavioral control. Moreover, environmental self-identity is an additional factor influencing this intention to behave pro-environmental, which can be strengthened by participating in PEB. The last part of the conceptual model focuses on habit creation. If the behavioral change occurs, it can be sustained over time when it becomes a pro-environmental habit. Habit creation can be achieved by having environmental cues in place after the intervention and alignment between the game and work practices of participants. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/97727 |
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