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Why do People Use Spiritual Mobile Applications? A Qualitative Analysis of Users' Motivations

Przydatek, Julia (2023) Why do People Use Spiritual Mobile Applications? A Qualitative Analysis of Users' Motivations.

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Abstract:In the age of mobile technology, the use of spiritual mobile applications (apps) has gained popularity as a means to access spiritual practices and resources. These apps offer functions such as meditation, mindfulness, astrology, and self-reflection, which are also reflected in the concepts of the New Age movement. However, despite the growing interest in spiritual apps in society research in this field is scarce. This study aimed to examine participants’ motivations of utilizing modern spiritual mobile apps through in-depth interviews with 19 users. Reflexive Thematic Analysis (RTA) was conducted to identify themes that describe what drives users to engage with spiritual apps. Six themes were identified as crucial for users’ motivation. Participants primarily utilize these apps to (1) connect to their core beliefs, (2) to seek hope, (3) for self-nurturing for mental health, (4) for self-reflection, (5) to empower their personal development, as well as (6) for curiosity and continuous learning. They perceive these applications as harmonizing with their individual beliefs, values, and personal goals. This study provides a basis for adapting the app design to users' needs, contributes to the understanding of the experienced role of app-based spirituality in psychological well-being, and enhances the literature on modern spiritual practices.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 02 science and culture in general, 10 humanities in general, 70 social sciences in general, 77 psychology
Programme:Psychology MSc (66604)
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