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Greening the Workplace : An Explorative Study into Understanding Employee Green Behaviour in the Transportation Industry

Vaidya, Avani (2023) Greening the Workplace : An Explorative Study into Understanding Employee Green Behaviour in the Transportation Industry.

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Abstract:The effectiveness of an environmental framework depends, to some extent, on the employees' eagerness to endorse such practices and proactively take steps at their individual levels. Termed Employee Green Behaviour (EGB), it encompasses the scalable actions and behaviours of employees aimed at environmental sustainability in an organization. This study is based in the transportation industry and aims to examine whether EGB can be explained through organizational green climate and affective commitment of the employee. Moreover, it seeks to understand if EGB can determine employees’ job satisfaction. A mixed methodology was employed, consisting of a Q sorting task & explorative interviews. This research shows that employees engage in green behaviours at work, in part because of their personal ecological concerns and in part because they perceive their organization is concerned with becoming more environmentally friendly. This is underpinned by perceived environmental policies and managerial support. However, there exists a gap between environmental concern and employee’s green actions, owing to the everyday challenges to EGB. Thus, present study advises to fill this existing gap through environmental education and effective communication strategies catered to improve employees’ understanding of such policies.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 43 environmental science, 70 social sciences in general
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/97882
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