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A strategy for overcoming the stigma associated with tricycle usage by young & intermediate elderly.

Middendorp, Maren (2024) A strategy for overcoming the stigma associated with tricycle usage by young & intermediate elderly.

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Abstract:This paper presents a design approach for a non-stigmatising tricycle catering to the mobility needs of young and intermediate elderly individuals (65-75 years). Collaborating with Van Raam, the project targets the rising elderly population in the Netherlands, addressing challenges associated with aging, such as diminished physical abilities and heightened accident risks. Aiming to counter the low acceptance of tricycles due to societal stigma, the design strategy incorporates a cargo function as an alibi, fostering a meaningful interaction with another product—a cargo bike. Drawing on the formative years' influence, the final concept seamlessly combines a modern design with '70s nostalgia, aiming to enhance user recognition and acceptance.
Item Type:Essay (Master)
Clients:
Van Raam, Varseveld / Ulft, Netherlands
Faculty:ET: Engineering Technology
Programme:Industrial Design Engineering MSc (66955)
Link to this item:https://purl.utwente.nl/essays/97968
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