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Website Navigation Structures: Eliciting Mental Models of Dutch Municipality Websites using Card Sorting Test

Erdogan, Can (2024) Website Navigation Structures: Eliciting Mental Models of Dutch Municipality Websites using Card Sorting Test.

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Abstract:The purpose of this research is to elicit an average mental model of municipality website users and furthermore compares if existing municipality websites are in accordance with the elicited mental model. The results are intended to provide design recommendations for possible improvements of those websites. In the first phase a remote open card sort study was conducted to determine the average mental model. Participants grouped cards that contained topics of municipality websites together how they expected them structured together on a municipality website. The results of all participants were defined in a heatmap that allowed to find clusters that represented the average mental model. In the analysis six clusters und five ambiguity groups could be found, which were compared in the second phase of the study with existing navigation structures of municipality websites to find similarities and differences. The aim was to identify potential possibilities for improvements in their information architecture and to make accordingly design recommendations. The websites of Amsterdam and Den Haag were used for the comparison, and it was possible to recognise that both websites are mostly in line with the elicited mental model, but nevertheless Den Haag showing better alignment and ease to find topic relations. Five out of six clusters and one ambiguity group could be recognised in their information architecture.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/98031
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