University of Twente Student Theses


The Influence of Cognitive Load on the Recollection of Information on Websites

Bittner,, Yannis (2024) The Influence of Cognitive Load on the Recollection of Information on Websites.

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Abstract:This research examines if the complexity of an item we are looking for on a website influences the recollection of information on that website. To examine this a change blindness experiment was performed. Twenty-four participants engaged in trials featuring three difficulty levels, in the form of requirements for a flight they should take while observing simulated flight booking websites. The difficulty levels serve as a cognitive load (CL) of the participants. The participants were presented with the flight booking website twice, separated by a mask, and were tasked with indicating whether they observed any changes. There were three types of trials possible, the first type was with no change occurring, the second type was with colour changes and the third type was with font changes. It was hypothesised that with increasing CL the performance in the change blindness experiments decreases. Contrary to my hypotheses, while difficulty levels did not significantly impact memory recall, participants had a higher performance detecting font changes than detecting colour changes. Due to the absence of CL affecting the recollection of information on websites, it was assessed if participants experienced a learning effect by looking into their performances over time. Thereby a learning effect was found.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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