University of Twente Student Theses
The Impact of Digital Product Passports on Consumer Behavior in the Electronics Industry
Fromm, Oskar Johannes (2024) The Impact of Digital Product Passports on Consumer Behavior in the Electronics Industry.
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| Abstract: | Digital Product Passports (DPPs) are digital datasets containing comprehensive information about a product, more specifically its origins, materials, production details, and performance characteristics. Although as of now, DPPs are mostly theoretical, they are envisioned as a driver for fostering a circular economy and allowing for more transparency within supply chains. Consumers play an important role in the circular economy as they decide on the fate of products through their consumption and purchasing practices. This study provides insight into the (hypothetical) impact DPPs would have on consumers’ perception of security, awareness of environmental sustainability, and purchasing habits in the electronics industry through a literature study and the true experimental research method. The first serves as a theoretical starting point for how DPPs are thought to impact consumer behavior. The second, however, is intended to test the effects of DPPs on the consumer purchasing process in a real-life setting. This research is expected to give valuable insight into the theoretical positive impacts of DPPs on consumer behavior in the electronics industry. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 01 general works, 06 documentary information, 10 humanities in general, 43 environmental science, 50 technical science in general |
| Programme: | Business & IT BSc (56066) |
| Awards: | TScIT Best Paper Award |
| Link to this item: | https://purl.utwente.nl/essays/98208 |
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