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Ahead of the Flames : Understanding What Drives Residents’ Wildfire Mitigation Intentions

Verweij, M.F. (2024) Ahead of the Flames : Understanding What Drives Residents’ Wildfire Mitigation Intentions.

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Abstract:In light of the increasing impact of wildfires on society, the lack of preparedness among residents needs to be addressed. An emerging body of research is concerned with residents’ motivations to reduce their vulnerability to wildfires. The present study examined what socio-psychological factors positively affect the intention to perform mitigation behaviours among Dutch residents. Insights from the Theory of Planned Behaviour, the Protection Motivation Theory and literature on feelings of responsibility were integrated. Participants (n = 83) living in wildfire-prone areas in Twente completed an online survey. Subjective norms and personal responsibility predicted mitigation intentions. However, against expectations, risk perception, attitude and self-efficacy were not found to contribute to the explanation of intentions to mitigate. Theories in addition to those mentioned above are needed to better understand mitigation behaviours. Authorities concerned with wildfire management are advised to focus on subjective norms and residents’ feelings of responsibility in community meetings and public communications.
Item Type:Essay (Master)
Clients:
NIPV
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:https://purl.utwente.nl/essays/98502
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