University of Twente Student Theses
How can AI tool(s) support the scenario planning process? A systematic guide
Wielens, M.A.X. (2024) How can AI tool(s) support the scenario planning process? A systematic guide.
|
PDF
2MB |
| Abstract: | This study focused on the integration of artificial intelligence tools, ChatGPT plus and DALLE-3, into the scenario planning process as a means to address the dual challenges of organizational struggle with AI adoption and the inefficiencies of traditional scenario planning techniques. With the widespread acceptance and integration of AI technologies such as ChatGPT, organizations recognize the potential of AI to disrupt various sectors, yet they frequently possess insufficient knowledge and expertise to fully exploit the advantages of AI. This gap, coupled with market uncertainties and the limitations of traditional scenario planning methods, necessitates a more efficient approach. Therefore, this study focused on these gaps by answering the research question: ‘How can AI support the different steps of the scenario planning process in a way that it overcomes the scenario planning weaknesses and organizational struggle with AI, while maintaining the scenario quality?’. This research proposes a systematic guide for adopting, using, and leveraging AI throughout the scenario planning process to enhance efficiency, consistency, and productivity, thereby generating organizational value. The guide's effectiveness and AI’s impact on the scenario planning process were tested in a single case study during a one-day workshop. The findings suggest that by incorporating AI into the scenario plannig process, it functions as a supportive tool that can augment human decision-makers, streamline the process, and mitigate traditional shortcomings. However, users must actively guide AI, contextualize its outputs, and critically assess potential biases and technical limitations. This approach not only improves the scenario planning process but also helps organizations overcome their struggles with AI adoption, emphasizing the need for a collaborative human-AI partnership in the scenario planning process. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/98517 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page