University of Twente Student Theses
Sentiment Dynamics in Search Engine Results: Unravelling the Influence on Polarisation
Snijders, K.J. (2024) Sentiment Dynamics in Search Engine Results: Unravelling the Influence on Polarisation.
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| Abstract: | This study explores search behaviour and sentiment's effect on the information-seeking and retrieval process on Google's Search Engine Ranking Position (SERP) concerning polarising topics. Previous studies' results indicate that personal- and search-engine biases appear during interaction with search engines. However, more is needed to know about the role of sentiment in the information-seeking and retrieval process in the SERP. Recognising a research gap in this area, the study aims to contribute to the academic discourse on search behaviour biases and search engine dynamics. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/98555 |
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