University of Twente Student Theses
Addressing Vision Challenges within the Lean Startup Approach : A Qualitative Study of Startups
Fleiter, G. (2024) Addressing Vision Challenges within the Lean Startup Approach : A Qualitative Study of Startups.
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| Abstract: | In this research, we explore the interactions of startups and their strategic responses to challenges associated with their vision. The central focus lies in explaining the role of the Lean Startup methodology as a base for startups navigating uncertainties, particularly those related to the three vision development paths. The qualitative component involves firsthand interviews with a sample of startup founders and coaches. The study reveals that within the Lean Startup approach, continuous learning and adaptability turn out as main elements, offering startups to effectively navigate uncertainties surrounding their vision. Repeated development processes and the inclusion of customer feedback are instrumental strategies for success. The importance of quick learning cycles and the creation of Minimum Viable Products aligns with the Lean concept of continuous improvement. In summary, this study, which uses both interviews and existing literature, deepens our understanding of the background and principles of the Lean Startup methodology. The insights from this research can be a helpful guide for founders, stressing the importance of smoothly blending Lean principles and maintaining a constant connection between vision and methodology. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/98697 |
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