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The first step towards supply chain collaboration : sharing information between the manufacturer and wholesaler

Zwaans, L.E.J. (2024) The first step towards supply chain collaboration : sharing information between the manufacturer and wholesaler.

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Abstract:Frymaster &Co. is a food manufacturing company that struggles with low forecast accuracy for its sales towards wholesalers. To improve their demand planning practices this research focuses on sharing information between a food manufacturer and its wholesaler by researching the availability of information and the willingness to share this information. This research shows that the main barrier to sharing information was the lack of IT capabilities. Therefore, the first step in improving demand planning practices by sharing information is investing and building an IT infrastructure with its main partners so information can easily be shared among the supply chain. The low level of sharing information has not been in line with studies done over the past years. Therefore, it is advisable to conduct more research on sharing information upstream of the supply chain. In addition, supply chains first need to invest in effective IT systems that take away the barriers to sharing information, because only then supply chain collaboration by sharing information can efficiently and effectively take form between food manufacturers and wholesalers which would allow food manufacturers such as Frymaster &Co. to optimize its demand planning process by using more accurate data to improve their forecast accuracy.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/98707
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