University of Twente Student Theses
Navigating New Norms: An Empirical Analysis of the Predictors of Hybrid Work in the Post-Pandemic Aviation Industry
Balickis, Kristians (2024) Navigating New Norms: An Empirical Analysis of the Predictors of Hybrid Work in the Post-Pandemic Aviation Industry.
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| Abstract: | The rapid shift to remote work during the 2020 pandemic introduced a potential bias in emergent research, as the focus was primarily on crisis-driven remote work arrangements rather than hybrid models. This shift presents an opportunity to redefine work-life balance (WLB) and move beyond conventional connotations of gender and caregiving. With predictions indicating that managing WLB and participation in hybrid work will accelerate, this study explores the determinants influencing employees' intention to adopt and use hybrid work models, using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. It specifically examines the roles of performance expectancy, WLB, personal innovativeness, compatibility, and facilitating conditions. The results show that while performance expectancy and compatibility significantly predict the intention to work hybrid, personal innovativeness and facilitating conditions do not. WLB emerges as a crucial factor, reflecting the evolving nature of work culture. This research contributes to the understanding of hybrid work adoption, offering insights valuable for both academic and practical applications in today’s changing workplace. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/98742 |
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