University of Twente Student Theses
Persuasion & Conspiracy Beliefs: A content analysis of discourse characteristics prevalent within the online discussion of conspiracy theories
Hesselink, E.C.S. (2024) Persuasion & Conspiracy Beliefs: A content analysis of discourse characteristics prevalent within the online discussion of conspiracy theories.
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| Abstract: | This study explores the rising belief in conspiracy theories about a 'malevolent elite' in the Netherlands. It focuses on three prominent conspiracies: New World Order, Great Reset, and Deep State, all tied to anti-institutional extremism. The study examines communication dynamics in online discussions, analyzing how these conspiracy theories are discussed on X (formerly Twitter). It aims to identify the strategies, message components, and discourse topics used in these conversations. By doing so, it sheds light on how these narratives might persuade others. Using content analysis and a cross-topic design, the research collected 3,000 posts on X. The analysis focused on 2,718 supportive posts, examining them for common discourse characteristics. Deductive and inductive approaches were used to develop and refine coding schemes during the analysis. Results indicate that emotional persuasion and dissociating persuasion are common, while rational persuasion is less frequent. The study also found a widespread use of hyperlinks to alternative news sources. The range of topics in the discourse underscores the complexity of these conspiracy theories and suggests a common structure in their communication. Overall, the study provides a detailed understanding of the communication strategies and components used in spreading conspiracy theories about a malevolent elite in the Netherlands. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/98792 |
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