University of Twente Student Theses
Supporting community building at corporate hybrid events : a double diamond process
Luiten, Simone (2024) Supporting community building at corporate hybrid events : a double diamond process.
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| Abstract: | This research explores how the design of corporate hybrid events can support community building between online and in-person attendees. Due to the COVID-19 pandemic, the prevalence of hybrid formats has increased. Ensuring the success of these events depends on the ability to foster connectivity among all attendees, regardless whether they participate online or in-person. FX Agency, a digital experience company based in the Netherlands, is exposed to these same difficulties and is looking for new ways to facilitate connectivity. Therefore, this research aims to explore and address these emerging challenges by developing an innovative solution that supports attendee community building during corporate hybrid events. Employing a qualitative research approach, a Proof of Concept (PoC) is developed following the Double Diamond Design process. The PoC is based on a ‘Virtual DJ’ concept, designed to engage and connect attendees during ‘waiting’ moments of corporate hybrid events. Within the Virtual DJ, attendees can vote for songs played in the event environment and can upload songs to a battle to become the next DJ themselves. A clickable prototype of the PoC is created using Figma and used for evaluating its effect on community building. The evaluation sessions of the PoC included usability testing, in-depth interviews and the user experience questionnaire. Findings that reveal the Virtual DJ’s potential to support community building between online and in-person attendees are the shared focus, the reciprocal awareness and the interactivity of the Virtual DJ. Nevertheless, identified shortcom- ings in UX design and navigation underscore the need for further refinement. Therefore,FX Agency is encouraged to utilize these findings to enhance the PoC through an interative process. Overall, this research underscores the importance of addressing community building issues in hybrid events and highlights the potential of innovative solutions, such as the virtual DJ, in enhancing attendee experience and fostering a sense of togetherness. |
| Item Type: | Essay (Master) |
| Clients: | Unknown organization, Haag |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 02 science and culture in general |
| Programme: | Interaction Technology MSc (60030) |
| Link to this item: | https://purl.utwente.nl/essays/99669 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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