University of Twente Student Theses
Orchestrating Innovation : Leaders’ Strategies of Aligning Cross-Functional Teams within an Indonesian Startup
Adelina, Chelsea (2024) Orchestrating Innovation : Leaders’ Strategies of Aligning Cross-Functional Teams within an Indonesian Startup.
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| Abstract: | This research explores the critical role of leadership in facilitating cross-functional collaboration within New Product Development (NPD) teams in a technology-based Indonesian startup. Given the importance of NPD in a startup’s success, effective cross-functional collaboration within NPD teams becomes crucial for sustaining the startup’s competitive advantages through innovation. This study examines how leaders within startup NPD teams navigate the complexities of aligning diverse functional expertise toward common goals and perspectives, orchestrating the team toward innovation. The research adopts a qualitative approach, utilizing semi-structured interviews and participant observation to explore the strategies leaders employ to facilitate alignment and integration across functions. Three interconnected main strategies used by startup leaders are found: visioning, bridging, and bonding, each contributing uniquely to enhancing alignment in goals, perspectives, and communication between functions. While visioning and bridging are similarly important in both startups and large organizations, the bonding strategy is particularly crucial in the startup context. Leaders need to facilitate close relationships and create a comfortable work environment to ensure effective collaboration. Though the study focuses on a single startup, it opens up opportunities for future research to explore the broader applicability of these leadership strategies across different industries, cultures, and innovation outcomes. The findings provide valuable insights into cross-functional team dynamics in startup environments while offering practical insights for startup leaders. The findings can be used to implement these strategies into development initiatives by the HR department to enhance cross-functional teamwork and drive successful product development. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 01 general works |
| Programme: | Educational Science and Technology MSc (60023) |
| Link to this item: | https://purl.utwente.nl/essays/99687 |
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