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A new executive desk

Thung, T.K.M. (2007) A new executive desk.

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Abstract:The Industrial Design Engineering bachelor studies of the University of Twente are concluded by an individual assignment given by and preferably executed in a company. The furniture company PT. Indovickers Furnitama in Jakarta, Indonesia, kindly granted the assignment of the design of a new executive desk. In this report, this company is introduced by describing its profile. At the end of August 2006, the assignment is started in the company in Jakarta. The research phase starts with the product analysis, including the documenting of materials and production techniques. The President – Director and the employees of the Market Division are interviewed, to determine the target group, cost demands, wishes and demands of these users. The outcome of the questionnaires provides information about the trends and developments in the Indonesian furniture market. Every user wants to work comfortably behind his desk and therefore the ergonomic aspects are analysed. All of the information of the analysis is gathered, helped to determine a direction for the design. The concept generation uses this direction and specification. This concept generation has two partitions: the orientation phase and, after the feedback of the R&D Team, the second phase. These phases lead to two different concepts: the classical desk and the modern desk. At the final presentation in Jakarta, these two concepts are presented to the President-Director, R&D Team and manager, and a couple of employees from the Market Division. They give feedback and they choose the second concept, the modern designed desk, which becomes the definitive concept. After the stay of two months in Jakarta, the work of the assignment is finished in the Netherlands. The final concept is specified and a SolidWorks model is produced. This SolidWorks model is used to get advice from a researcher of aluminium extrusion profiles and lecturers. The desk has a tabletop from hardened glass. Force calculations are executed to check the strength of this tabletop and the construction. The production costs and the selling price of the executive desk are calculated and these calculations give a good indication of the sale potential in the market. The research in this assignment provides conclusions and recommendations, which can be used for the development of a new executive desk series.
Item Type:Essay (Bachelor)
Clients:
Indovickers Furnitama
Faculty:ET: Engineering Technology
Subject:21 art forms
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/58014
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