University of Twente Student Theses

Login

Know your market first! : a market entry strategy in Europe for the Indonesian company Sutek

Oosterwijk, Wouter (2008) Know your market first! : a market entry strategy in Europe for the Indonesian company Sutek.

[img] PDF
1MB
Abstract:PT Sutek Mitra Uturma (Sutek) is an Indonesian company, which is exporting cyclized rubber resin to Europe, with the brand name Ripex. In 2001 this company is founded by Abadinusa Holding. The other companies of the holding manufacture products for the mechanical industry, while Sutek is producing for the chemical industry. Sutek's partner Resine Italiane failed to promote and sell Ripex in the European market. Therefore Sutek is faced with disappointing sales and is searching for new markets in Europe. The University of Twente was approached to conduct a research for a market entry strategy, in order to increase the sales of Ripex in Europe.
Item Type:Essay (Master)
Clients:
Sutek
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/58167
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page