Operational Process Innovation : improving the fit between operational process and competitive flexibility at GM the Furniture Factory

GM ‘the Furniture Factory’ is a manufacturer producing both cabinets and tables for living rooms. The company has about 50 employees, and an annual turnover of around 3.5 to 4 million euros. In order to stay competitive inside the higher segment of the market, GM wants to focus more on flexibility. Therefore the overall goal of this research project is: The goal of the research is to advice GM on how to improve its operation process design and operation planning & control in order to fit with the strategic focus on competitive flexibility.