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De Foot-in-the-Door techniek in computer gemedieerde communicatie : Foot-in-the-Door techniek : consistent zijn voor jezelf of voor anderen

Ebbekink, M. (2008) De Foot-in-the-Door techniek in computer gemedieerde communicatie : Foot-in-the-Door techniek : consistent zijn voor jezelf of voor anderen.

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Abstract:	In this research the effect of the Foot-in-the-Door technique in computer mediated communication has been tested. The current explanation of the Foot-in-the-Door technique claims that people try to act consistent. However, never any research did investigate if people try to be consistent for them self or for other people. A research has been done to test this. In a computer mediated setting people where asked, with or without foot-in-the-door technique, whether they would like to participate in another research. This question was asked by chat or displayed at the screen at the end of a questionnaire (high or low social presence). In a questionnaire was measured to what extent people try to be consistent (Preference for Consistency Scale). With this questionnaire can be determined whether people try to be consistent for themselves or for other people. The results show a main effect of social presence on compliance. No main effect was found for the Foot-in-the-Door technique on compliance. There where also no significant interaction effects on compliance. At last there was no significant effect for the preference for consistency scores on compliance. Unfortunately this research can not answer the question whether people try to be consistent for themselves or for other people when the are confronted with the Foot-in-the-Door technique. Probably there was no effect of the Foot-in-the-Door technique because computer mediated communication costs people less cognitive capacity then face-to-face communication. Therefore people could choose more conscious in the computer mediated communication. People will answer quicker and more unconscious in face-to-face communication than in computer mediated communication.
Item Type:	Essay (Master)
Faculty:	BMS: Behavioural, Management and Social Sciences
Subject:	05 communication studies
Programme:	Psychology MSc (66604)
Link to this item:	https://purl.utwente.nl/essays/58872
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