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Mind over Beauty? : effect van digitale manipulatie en voorlichting hierover op Emotie, Body-esteem, Self-esteem en Corporate Reputation

Stufken, D.V. (2008) Mind over Beauty? : effect van digitale manipulatie en voorlichting hierover op Emotie, Body-esteem, Self-esteem en Corporate Reputation.

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Abstract:The present research aimed to examine the effect of exposure to pictures of a female with a different degree of digital manipulation (no manipulation, realistic manipulation, unrealistic manipulation) model on woman’s emotion (PAD), body-esteem (BES), self-esteem (SES) and corporate reputation (CRQ). It was also examined if the effect of digital manipulation was moderated by a given statement that the image was digital manipulated (Statement). During a train travel 126 female participants was offered a questionnaire which included one picture that was condition defining. An increase of digital manipulation showed an increase of arousal and a decrease of sexual attractiveness. With the increase of digital manipulation and with or without the statement, interaction-effects were found on weight concern and self-esteem. The statement ‘digital manipulated’ had a moderating effect on weight concern and self-esteem. For corporate reputation no effects were found. Given the results, restriction of unrealistic digital manipulation and stimulation of information about presence and effects of digital manipulation is recommended.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/58922
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