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Positieve overdrijving binnen de reclamewereld : de effecten van verschillende wijzen van formuleren op de attitude ten aanzien van gezonde gedragingen

Wessels, S.R. (2008) Positieve overdrijving binnen de reclamewereld : de effecten van verschillende wijzen van formuleren op de attitude ten aanzien van gezonde gedragingen.

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Abstract:Advertisements frequently use an over-optimistic way of formulating messages. Claims in advertisements do not always appear to be true. This leads to consumer scepticism. As a consequence, people might not believe the advertisements. This might lead to consumers who do not buy or use products that they could benefit from. The purpose of this study was to explore the effects advertising texts that contain hedges or pledges can have on attitude towards health and products to improve health. Furthermore, the effects of stealing thunder in advertising are explored
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/58966
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