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New paper reading : the explaining factors of newspaper reading behavior of young adults

Wolswinkel, H. (2008) New paper reading : the explaining factors of newspaper reading behavior of young adults.

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Abstract:Paid newspapers are no longer able to attract young new readers. They are in competition with new media like the Internet. On the contrary, free newspapers gather lots of young readers. The question arises which variables explain newspaper reading behavior of young adults, and whether there is a difference between paid newspaper readers and free newspaper readers. This research tested reading variables among 245 Dutch young adults via a questionnaire. Results show that newspaper reading does not depend on young adult’s surveillance needs. Facilitating conditions are very influential in newspaper reading time. When newspaper reading is made easy to young adults, they tend to read them, regardless of their real interest in the news subjects.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/59108
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