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Social pressure and involvement : to what extend dor these factors influence adherence probability?

Wittpoth, M. (2008) Social pressure and involvement : to what extend dor these factors influence adherence probability?

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Abstract:	In this experimental study, a 2x2 between subject design was used to create different levels of the factors social pressure and involvement to study its’ effect on information seeking in general and on adherence probability in specific. Furthermore, the effect of involvement on remembrance was studied. Due to the fact that the survey failed to create different levels of social pressure, no assumptions can be made with regard to this factor. Involvement, however, was found to have a significant effect on adherence probability. No effect on remembrance was found. Information seeking behaviour did not differ significantly differ between the groups, but was found to be high in all conditions. This is probably caused by the high levels of involvement throughout all conditions
Item Type:	Essay (Bachelor)
Faculty:	BMS: Behavioural, Management and Social Sciences
Subject:	77 psychology
Programme:	Psychology BSc (56604)
Link to this item:	http://purl.utwente.nl/essays/59131
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