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Lighting the Lotus: developing a marketing strategy for the consumer market of the Division Lighting of Philips Electronics Vietnam Ltd.
Pruijsen, Martijn (2008) Lighting the Lotus: developing a marketing strategy for the consumer market of the Division Lighting of Philips Electronics Vietnam Ltd.
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Item Type: | Essay (Master) |
Clients: | Philips Electronics Vietnam Ltd |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/59245 |
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