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Lighting the Lotus: developing a marketing strategy for the consumer market of the Division Lighting of Philips Electronics Vietnam Ltd.

Pruijsen, Martijn (2008) Lighting the Lotus: developing a marketing strategy for the consumer market of the Division Lighting of Philips Electronics Vietnam Ltd.

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Item Type:Essay (Master)
Clients:
Philips Electronics Vietnam Ltd
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/59245
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