University of Twente Student Theses
Can the design of food packaging influence the taste experience of its content?
Becker, L. (2009) Can the design of food packaging influence the taste experience of its content?
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| Abstract: | This study examines the effect of yoghurt packaging design, concerning different shapes and color saturations, on the taste experience and evaluation of the product. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology MSc (66604) |
| Link to this item: | http://purl.utwente.nl/essays/59541 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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