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Can the design of food packaging influence the taste experience of its content?
Becker, L. (2009) Can the design of food packaging influence the taste experience of its content?
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| Abstract: | This study examines the effect of yoghurt packaging design, concerning different shapes and color saturations, on the taste experience and evaluation of the product. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology MSc (66604) |
| Link to this item: | https://purl.utwente.nl/essays/59541 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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