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A model of public intervention for music festivals as creative industries in small and medium-size cities: an assessment of the case of Enschede

Guerrero Melo, D. (2013) A model of public intervention for music festivals as creative industries in small and medium-size cities: an assessment of the case of Enschede.

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Abstract:Within the cultural industries, music festivals are increasingly been considered effective platforms for the promotion of cultural heritage as well as for the support of innovative artistic projects. Its relevance for the local authorities has considerably increased lately, given the positive results shown in city positioning and the economic potential associated with them (Prentice and Andersen 2003; O’Grady and Kill 2013). In fact, in the latest years, cultural and creative industries have proven to be strongly shaped by innovation and technology (Scott 2004) and have became one of the sectors with fastest growth in the global economy (Cunningham 2004). New business models have been promoted for these industries, fostering socio-economic benefits for the communities where they operate. Local authorities have introduced city-marketing, urban-development and urbanregeneration strategies with the aim of encouraging innovation and creativity in different artistic disciplines, making small and medium-size cities more attractive for residents and visitors. According to Olsen (2012), one of the most important platforms to implement cultural policies and promote local cultural products are music festivals. In the current research we will study how music festivals are important policy tools for the promotion of local-cultural products, for testing innovative ideas and urban strategies, for presenting a more appealing image of a city and, allegedly, for fostering social cohesion as their main goal. In this sense, it is important to highlight how profitable these platforms are for local governments, helping them to achieve common goals stated in public discourse, policies and strategies. Given the challenge of local governments to ensure an optimal investment of public resources in culture, and the lack of guidelines to support an effective exploitation of the potential music festivals have to offer as a creative industry to small and mid-size cities, this dissertation assesses and proposes a model for public intervention for supporting music festivals as part of city-marketing and urban-development strategies implemented in small and medium-size cities; a model that takes into account the inherently creative character the music festivals have reached lately. The assessment of the context and the development of the new model takes as starting point available scientific literature on the topic and contrasts it with practical knowledge derived from the analysis of the case of the city of Enschede in the Netherlands, where the recent implementation of a city marketing strategy includes music festivals in its components. Scientific literature on urban development, creative and cultural industries, and music festivals is discussed in detail in chapter two, providing a theoretical framework for the development of a new intervention model. Chapter three contains the research design and the methodological approach used to provide an answer to the research question formulated. Chapter four contains the empirical findings of the study in Enschede and the context of music festivals from national and local policies, local authorities and music festivals. With this information the proposed model is revised and contrasted with the local context in chapter five; and general conclusions are presented in chapter six.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Public Administration MSc (60020)
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