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What factors explain carpoolers' decision to use carpooling matching platforms? : A survey-based observation of carpooling matching platforms in Europe

Kesternich, Eva (2015) What factors explain carpoolers' decision to use carpooling matching platforms? : A survey-based observation of carpooling matching platforms in Europe.

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Abstract:The idea of sustainable mobility concepts is broadly discussed. The focus currently lies on developing new technologies and innovations to decrease private car ownership and environmental pollution. Little is known about already existing initiatives creating sustainable solutions for our transportation systems. This empirical study considers the question of how carpooling matching platforms should be structured with the result that more travellers decide to use matching platforms for carpooling in the future. Various structural elements based on the theory of transaction costs and network theory were identified which are crucial for carpoolers’ to make use of web-based platforms. 201 people have responded to an online survey about users’ preferences. Descriptive statistics and ANOVA tests have shown that transaction problems can be reduced by providing a costless platform and the opportunity for users to pay their shared rides in cash. It is crucial that carpooling agencies offer insurances to their users that they control user’s profiles and, that users are self-insured. The survey confirmed that benefits such as lower travel time, costs and lower planning time are crucial for users to utilize matching platforms. The network effect ‘size’ is decisive for carpool users to make use of web-enabled carpooling providers.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 85 business administration, organizational science, 88 social and public administration
Programme:Public Administration MSc (60020)
Link to this item:http://purl.utwente.nl/essays/66952
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