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What types of reward motivate the crowd to invest in crowd funding projects?

Narmandakh, Bazarragchaa (2015) What types of reward motivate the crowd to invest in crowd funding projects?

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Abstract:The topic of crowd funding is a relatively new topic to the world of finance therefore the purpose of this study was to further expand the research into explaining the motivation of the crowd to invest in crowd funding projects and to find out which factors are more important than the other. The findings from this research should enable crowd funders to find the best and optimal way to reward their investors in order to attract the most suitable and best investors.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:10 humanities in general
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67382
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