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Fish fight in Europe : a process-analysis of the campaign for a discard ban provision in the EU's CFP reform 2013

Joa, Alva (2015) Fish fight in Europe : a process-analysis of the campaign for a discard ban provision in the EU's CFP reform 2013.

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Abstract:Most recently, the EU’s Common Fisheries Policy was subject to reform. In an early phase of the reform negotiations, the highly mediatized campaign Fish Fight led by British celebrity chef Hugh Fearnley-Whittingstall pressurized European decision-makers to establish a ban on the practice of discarding fish at sea, which refers to throwing back edible fish, mostly injured or dead, to the sea due to EU legislation or lacking economic benefit for fishermen. While the European Commission highlighted issues such as overfishing as the core priority of the reform in its Green Paper, the discussion on a discard ban provision made it to become one of the most important topics during and after the reform. With a lack of political will of most actors involved, it needs to be researched how a previously irrelevant issue succeeded to gain sufficient attention becoming a key concern of a broad public as well as of European politicians. Following a norm research approach, the process analysis shows that changing ideas and values of actors involved in international negotiations might lead to policy change. By analyzing the (social) media coverage of the latest CFP reform, it will be demonstrated that the Fish Fight campaign succeeded in influencing key politicians at the European level and convinced them of end discards. While the issue of a discard’s ban was not even prominently mentioned in the 2009 Green Paper, it is later assessed as being one of the key results implemented with the 2013 CFP reform.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 88 social and public administration
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/68042
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