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Case study research : the interplay of technological innovation and BMI in the context of Big Data and SAP HANA

Schoder, Tobias N. (2015) Case study research : the interplay of technological innovation and BMI in the context of Big Data and SAP HANA.

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Abstract:The presented thesis is the second of a two-part joint research project that studies the interplay of technological innovation and business model innovation (BMI) in the context of Big Data. More concretely, this research focuses on SAP HANA and its impact on a firm’s BM, and answers the research question: How do Big Data related technological innovations impact a firm’s business model? Based on the conceptual framework of the first study (Spiri, 2015), interviews have been conducted with four different companies. The findings of a subsequent single case and cross case analysis are integrated in a framework and indicate that BMI happens in an iterative process and in the following sequence: Value Chain/Linkages, Customer Engagement, Customer Sensing and Monetization. Furthermore, does SAP HANA gain on importance over time. The practical implications include the following: Firms need to (1) train Big Data related skills in their executives and ensure early top management support, (2) decide for a Big Data entry strategy, (3) address the impending talent shortage, (4) educate employees about legal issues and (5) holistically develop a long term strategy, which (6) integrates all BM elements and business functions, in order to coordinate and align the various projects and BMIs.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/68217
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