University of Twente Student Theses


A Servitization Framework for Corporate Companies

Schaik, Kevin van (2016) A Servitization Framework for Corporate Companies.

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Abstract:Servitization is a term given to the transformation from a product-oriented business towards a service-oriented business. From selling products to selling integrated sets of products and services. The goal of this research was to develop a framework for corporate companies to support this transformation. Based on the findings from different concepts in the literature related to this transformation, a servitization framework has been constructed and supports this transformation. This framework is an intertwined staged process representing the transformation towards a service-oriented business. It can be used to assess the current business orientation (product-oriented versus service-oriented) and to determine the steps a company must take to become a service-oriented business.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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