University of Twente Student Theses
How does value-in-use lead to product virality?
Braamhaar, M.P.F.E. (2016) How does value-in-use lead to product virality?
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| Abstract: | This thesis explores if and how value-in-use influences product virality. This research builds on the value-in-use and viral marketing literature and tries to find how a product itself can go viral by looking at consumers' aatitudes towards products. This thesis found that in some cases an increased value-in-use leads to an increased likeliness of product recommendations. |
| Item Type: | Essay (Master) |
| Clients: | ActFact, Enschede, The Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 02 science and culture in general, 70 social sciences in general, 83 economics, 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/70587 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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