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The complexity of interfunctional coordination when serving different market segments

Sikkens, A. (2017) The complexity of interfunctional coordination when serving different market segments.

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Abstract:This thesis focuses on interfunctional coordination. More specifically this thesis focuses on the potential increase of the complexity of interfunctional coordination within an organisation when an organisation serves multiple segments of customers with different desires. Although throughout the years market orientation literature has made a lot of progress, to my knowledge, no studies have been conducted that explores the influence of serving multiple customer segments with different customer values on solely interfunctional coordination.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/72463
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