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Managing power asymmetries and increasing mutual understanding between start-ups and established organisations

Scrieciu, M.V. (2017) Managing power asymmetries and increasing mutual understanding between start-ups and established organisations.

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Abstract:Todays established organisations cooperate with start-ups in order to drive innovation and as part of their business strategies. In this relationship, mutual understanding and power asymmetries play a crucial role. When these two factors are not considered, strategic alignment can be affected which in turn would lead to increased risk of project failure. This study focuses on developing a new planning methodology, one which considers aspects of mutual understanding and power asymmetries. This will be achieved by combining elements of Capability Based Planning and Strategic Planning. Themethodology, called the Infinity Model,will be tested in two relationships between start-ups and established organisations. This will be followed by an evaluation of the model via open questionnaire. The questionnaire is based on the guideline proposed by Viswanath Venkatesh (2003) in the Unified Theory of Acceptance and Use of Technology (UTAUT). Results show that, although users expect the model to positively impact their job performance, they are also reluctant in using it, mainly due to its complexity. From observations, it appears that the Infinity Model can help teams reach mutual understanding, however, more research must be undertaken to first simplify the model and secondly observe if it can help teams manage power asymmetries.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/72547
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