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The relationship between entrepreneurial identity and business identity in early-stage entrepreneurship

Oostrum, Tessa Willianne van (2017) The relationship between entrepreneurial identity and business identity in early-stage entrepreneurship.

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Abstract:Fauchart and Gruber (2011) identified three different social identities; Darwinian, Communitarian and Missionary. This research identified three business identities; Ricardian (Lim et al. 2012), Schumpeterian (Lim et al., 2012), and Sustainable Entrepreneurship Organization (Stubbs, 2016). The aim of this research is to answer the question whether there is a relationship between the social identities and business identities. Our hypotheses were that the Darwinian social identity relates to the Ricardian business identity, the Communitarian social identity relates to the Schumpeterian business identity, and that the Missionary social identity relates to the Sustainable Entrepreneurship Organization business identity. The mixed-method approach is adopted for answering the question. Quantitative data is obtained from a sample of 66 students. Through a survey, consisting out 15 questions, the social identity of the individuals were measured. Through content analysis (a qualitative data approach) of the Business Model Canvasses of the 21 student teams, the business identity of each team was measured. The data revealed that there is a significant correlation between the Communitarian social identity and the Sustainable Entrepreneurship Organization business identity. Furthermore, the individual social identity appeared to influence the social identity of the team. It is recommended to study the relationship between the social and business identity more, as this research encountered many limitations and only investigated a small part regarding this topic.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/72727
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