University of Twente Student Theses
Technology roadmapping at high-tech small and medium enterprises : a manual
Rietveld, W.B. (2017) Technology roadmapping at high-tech small and medium enterprises : a manual.
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| Abstract: | Since the first records of technology roadmapping in 1980, more literature on the innovation planning tool has been developed and published. The increasing interest is also noticed in the small and medium enterprise sector, where organizations with less resources try to compete with the ever growing international market. Managing future innovations is therefore interesting for SMEs but they lack hands-on methods to do so. Current literature suggests that SMEs do not have resources to apply TRM, or that they should do so together. This research tries to identify how high-tech SMEs can individually engage in technology roadmapping. Using a systematic literature approach, an integrative synthesis is searched and found for reasons to roadmap, and the generic approach to do so. Based on that literature a to-the-point manual is developed in order to help high-tech SMEs in applying TRM. The results show that if high-tech SMEs are looking to discuss their vision, align their departments or innovation methods, make strategic decisions or engage in innovation planning TRM should be applied. By either using the technology push, or the market pull manual this research tries to provide an implementable step-by-step method for high-tech SMEs to follow. Making TRM accessible for high-tech SMEs. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/72733 |
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